“Technology like this has a creepy way of making it so uncannily realistic that it makes people uncomfortable. I think there’s a conversation to be had about how unhealthy that culture is,” said Adams. Here, the FaceApp has just turned the volume up to 100 so the subjects now sit in a sort of social media uncanny valley. We’re used to seeing women channeling this overstylized glamor on magazine covers and in Instagram influencer posts. With lips plumper than a Kardashian, contouring better than Adele’s, and a complexion that has been smoothed over more than Calista Gingrich’s on FaceTune, each yassify photo looks cartoonishly ridiculous - but also strangely familiar.
